May 20, 2009
Charlie Brooker on a television advert by the British National Party, England’s (very small) right-wing political party:
Extremist material of any kind always looks gaudy and cheap, like a bad pizza menu. Not because they can’t afford decent computers – these days you can knock up a professional CD cover on a pay-as-you-go mobile – but because anyone who’s good at graphic design is likely to be a thoughtful, inquisitive sort by nature. And thoughtful, inquisitive sorts tend to think fascism is a bit shit, to be honest. If the BNP really were the greatest British party, they’d have the greatest British designer working for them – Jonathan Ive, perhaps, the man who designed the iPod. But they don’t. They’ve got someone who tries to stab your eyes out with primary colours.
Read the article: Charlie Brooker on the BNP and their political broadcast.