August 26, 2009
Social psychology in sales copy: Good copy writing
I recently received an advert for an investment fund in which, as the amateur social psychologist that I am, I noticed illustrated a couple of psychological principles. The are both covered in the email title:
Last chance to invest in a firm favourite
They are covered again in more detail in this paragraph:
The x y z Fund only launched six months ago, but has already attracted considerable interest. To keep it small and flexible the number of units has been capped at 200 million. Last week they had reached two-thirds of that total and interest is intensifying. In the last two days alone they sold over 6 million units, so it is likely to close very soon.
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